Home Shopping in 2020
Shopping has dramatically changed. A lot of people have been talking about our high streets and that the online market is taking over but the stats By Google show that Tesco's is the most highly searched supermarket for online shopping at 110,000
Asda is the second highest at 74,000
Sainsbury's is the third at 49,500
Morrisons is 27,100
but online shopping in general 22,200
Most of you know that nearly all second hand shops have an online presence now eBay yes eBay Heavily invested in bringing High Street shops online which meant the average person selling Struggled tremendously I myself have tried these platforms And yes they are easy to use but you are not in full control to support your customers.
Shopping is an activity in which a customer browses the available goods or service presented by one or more retailer with a potential intent to purchase A suitable selection of them. Archaeological evidence suggests that the British engaged in minimal shopping in the early Middle Ages Instead, they provided for their basic needs through subsistence farming practices and a system of localised personal exchanges. However, by the late Middle Ages, consumers turned to markets for the purchase of fresh produce, meat and fish and the periodic fairs where non-perishables and luxury goods could be obtained.
Women were responsible for everyday household purchases, but most of their purchasing was of a mundane nature. For the main part, shopping was seen as a chore rather than a pleasure.
Relatively few permanent shops were to be found outside the most populous cities. Instead customers walked into the tradesman's workshops where they discussed purchasing options directly with tradesmen. Itinerant vendors such as costermongers, hucksters and peddlers operated alongside markets, providing the convenience of home delivery to households, and especially to geographically isolated communities. In the more populous European cities, a small number of shops were beginning to emerge by the 13th century. Specialist retailers such as mercers and haberdashers were known to exist in London, while grocers sold "miscellaneous small wares as well as spices and medicines." However, these shops were primitive. As late as the 16th century, London's shops were described as little more than "rude booths. The Medieval shopper's experience was very different from that of the contemporary shopper. Interiors were dark and shoppers had relatively few opportunities to inspect the merchandise prior to consumption. Glazed windows in retail environments, were virtually unknown during the medieval period. Goods were rarely out on display; instead retailers kept the merchandise at the rear of the store and would only bring out items on request. The service counter was virtually unknown and instead, many stores had openings onto the street from which they served customers. The Medieval shopper's experience was very different from that of the contemporary shopper. Interiors were dark and shoppers had relatively few opportunities to inspect the merchandise prior to consumption. Glazed windows in retail environments, were virtually unknown during the medieval period. Goods were rarely out on display; instead retailers kept the merchandise at the rear of the store and would only bring out items on request. The service counter was virtually unknown and instead, many stores had openings onto the street from which they served customers.
In Britain, medieval attitudes to retailing and shopping were negative. Retailers were no better than hucksters, because they simply resold goods, by buying cheaper and selling dearer, without adding value of national accounts. Added to this were concerns about the self-interest of retailers and some of their more unethical practices. Attitudes to spending on luxury goods also attracted criticism, since it involved importing goods which did little to stimulate national accounts, and interfered with the growth of worthy local manufacturers/
Shopping for pleasure
The modern phenomenon of shopping for pleasure is closely linked to the emergence of a middle class in the 17th and 18th-century Europe. As standards of living improved in the 17th century, consumers from a broad range of social backgrounds began to purchase goods that were in excess of basic necessities. An emergent middle class stimulated demand for luxury goods and began to purchase a wider range of luxury goods and imported goods, including Indian cotton and calico; silk, tea and porcelain from China, spices from India and South-East Asia and tobacco, sugar, rum and coffee from the New World. shopping came to be seen as a pleasurable pass-time or form of entertainment.
By the 17th-century, produce markets gradually gave way to shops and shopping centres; which changed the consumer's shopping experience. The New Exchange, opened in 1609 by Robert Cecil Robert Cecil, 1st Earl of Salisbury in the Strand was one such example of a planned shopping centre. Shops started to become important as places for Londoners to meet and socialise and became popular destinations alongside the theatre. Restoration London also saw the growth of luxury buildings as advertisements for social position with speculative architects like Nicholas Barbon and Lionel Cranfield
Much pamphleteering of the time was devoted to justifying conspicuous consumption and private vice for luxury goods for the greater public good. This then scandalous line of thought caused great controversy with the publication of Bernard Mandeville’s influential work Fable of the Bees in 1714, in which he argued that a country's prosperity ultimately lay in the self-interest of the consumer
These trends gathered momentum in the 18th century, as rising prosperity and social mobility increased the number of people with disposable income for consumption. Important shifts included the marketing of goods for individuals as opposed to items for the household, and the new status of goods as status symbols, related to changes in fashion and desired for aesthetic appeal, as opposed to just their utility.
The pottery inventor and entrepreneur, Josiah Wedgewood. pioneered the use of marketing techniques to influence and manipulate the direction of the prevailing tastes. One of his preferred sales techniques was to stage expansive showcases of wares in this private residences or in a rented hall, to which he invited the upper classes.
As the 18th-century progressed, a wide variety of goods and manufactures were steadily made available for the urban middle and upper classes. This growth in consumption led to the rise of 'shopping' - a proliferation of retail shops selling particular goods and the acceptance of shopping as a cultural activity in its own right. Specific streets and districts became devoted to retail, including the Strand and Piccadilly in London.
The rise of window shopping as a recreational activity accompanied the use of glass windows in retail shopfronts. By the late eighteenth century, grand shopping arcades began to emerge across Britain, Europe and in the Antipodes in what became known as the "arcade era." Typically, these arcades had a roof constructed of glass to allow for natural light and to reduce the need for candles or electric lighting. Inside the arcade, individual stores were fitted with long glass exterior windows which allowed the emerging middle-classes to window shop and indulge in fantasies, even when they may not have been able to afford the high retail prices
Designed to attract the genteel middle class, retailers sold luxury goods at relatively high prices. However, prices were never a deterrent, as these new arcades came to be the place to shop and to be seen. Arcades offered shoppers the promise of an enclosed space away from the chaos of daily street life; a place shoppers could socialise and spend their leisure time. As thousands of glass covered arcades spread across Europe, they became grander and more ornately decorated. By the mid nineteenth century, promenading in these arcades became a popular pass-time for the emerging middle classes.
In Europe, the Palais-Royal, which opened in 1784, became one of the earliest examples of the new style of shopping arcade, frequented by both the aristocracy and the middle classes. It developed a reputation as being a site of sophisticated conversation, revolving around the salons, cafés, and bookshops, but also became a place frequented by off-duty soldiers and was a favourite haunt of prostitutes, many of whom rented apartments in the building. In London, one of the first to use display windows in shops was retailer, Francis Place. who experimented with this new retailing method at his tailoring establishment in Charing Cross,
where he fitted the shop-front with large plate glass windows. Although this was condemned by many, he defended his practice in his memoirs, claiming that he
sold from the window more goods...than paid journeymen's wages and the expenses of housekeeping. Retailers designed attractive shop fronts to entice patronage, using bright lights, advertisements and attractively arranged goods. The goods on offer were in a constant state of change, due to the frenetic change in fashion. A foreign visitor commented that London was "a world of gold and silver plate, then pearls and gems shedding their dazzling lustre, home manufactures of the most exquisite taste, an ocean of rings, watches, chains, bracelets, perfumes, ready-dresses, ribbons, lace, bonnets, and fruits from all the zones of the habitable world".
Evolution of stores: from arcades to department stores
In the second half of the 19th-century, shops transitioned from 'single-function' shops selling one type of good, to the department store where a large variety of goods were sold. As economic growth, fuelled by the industrial Revolution at the turn of the 19th-century, steadily expanded, the affluent bourgeois middle-class grew in size and wealth. This urbanized social group was the catalyst for the emergence of the retail revolution of the period.
The term, "department store," originated in America. In 19th century England, these stores were known as emporia or warehouse shops. A number of major department stores opened across the USA, Britain and Europe from the mid nineteenth century including; Harrod's of London in 1834; Kendall's in Manchester in 1836; Selfridges of London in 1909; Macy's of New York in 1858; Bloomingdale's in 1861; Sak's in 1867; J.C. Penney in 1902; Le Bon Marché of France in 1852 and the Galleries Lafayette of France in 1905.
The first reliably dated department store to be established, was Harding, Howell & Co, which opened in 1796 on Pall Mall, in London. This venture was described as being a public retail establishment offering a wide range of consumer goods in different departments. This pioneering shop was closed down in 1820 when the business partnership was dissolved. Department stores were established on a large scale from the 1840s and 50s, in France, the United Kingdom and the US. French retailer, Le Bon Marche, is an example of a department store that has survived into current times Originally founded in 1838 as a lace and haberdashery store, it was revamped mid-century and opened as a department store in 1852.
Many of the early department stores were more than just a retail emporium; rather they were venues where shoppers could spend their leisure time and be entertained. Some department stores offered reading rooms, art galleries and concerts. Most department stores had tea-rooms or dining rooms and offered treatment areas where ladies could indulge in a manicure. The fashion show, which originated in the US in around 1907, became a staple feature event for many department stores and celebrity appearances were also used to great effect. Themed events featured wares from foreign shores, exposing shoppers to the exotic cultures of the Orient and Middle East.
A larger commercial zone can be found in many cities, more formally called a central business district, but more commonly called "downtown" in the United States, or the "high street" in Britain, and souks in Arabic speaking areas.
Window shopping in, 1938
Shopping hubs, or shopping centres, are collections of stores; that is a grouping of several businesses in a compact geographic area. It consists of a collection of retail, entertainment and service stores designed to serve products and services to the surrounding region.
Typical examples include shopping malls, town squares, flea markets and bazaars.
Traditionally, shopping hubs were called bazaars or marketplaces; an assortment of stalls lining streets selling a large variety of goods.
A woman shopping at a shopping mall in the United States in 2005.
The modern shopping centre is now different from its antecedents, the stores are commonly in individual buildings or compressed into one large structure (usually called Mall in the USA).
The first modern shopping mall in the US was The Country Club Plaza in Kansas City which opened in 1922, from there the first enclosed mall was designed by Victor Gruen and opened in 1956 as Southdale Centre in Edina, Minnesota, a suburb of Minneapolis.
Malls peaked in America in the 1980s-1990s when many larger malls (more than 37,000 sq m in size) were built, attracting consumers from within a 32 km radius with their luxurious department stores.
Different types of malls can be found around the world. Superregional malls are very large malls that contain at least five department stores and 300 shops. This type of mall attracts consumers from a broad radius (up to a 160-km). A regional mall can contain at least two department stores or "anchor stores".One of the biggest malls in the world is the one near Miami, called "Sawgrass Mills Mall": it has 2,370,610 square feet (220,237 m2) of retail selling space, with over 329 retail outlets and name brand discounters.
The smaller malls are often called open-air strip centres or mini-marts and are typically attached to a grocery store or supermarket.
The smaller malls are less likely to include the same features of a large mall such as an indoor concourse but are beginning to evolve to become enclosed to comply with all weather and customer preferences.
Stores are divided into multiple categories of stores which sell a selected set of goods or services. Usually they are tiered by target demographics based on the disposable income of the shopper. They can be tiered from cheap to pricey.
Some shops sell second-hand goods. Often the public can also sell goods to such shops. In other cases, especially in the case of a non-profit shop, the public donates goods to these shops, commonly known as thrift stores in the United States, charity shops in the United Kingdom, or op shops in Australia and New Zealand. In give-away shops goods can be taken for free. In antique shops, the public can find goods that are older and harder to find. Sometimes people are broke and borrow money from a pawn shop using an item of value as collateral. College students are known to resell books back through college textbook bookstores. Old used items are often distributed through surplus stores.
Various types of retail stores that specialize in the selling of goods related to a theme include bookstores, boutiques, candy shops, liquor stores, gift shops, hardware stores, hobby stores, pet stores, pharmacies, sex shops and supermarkets.
Other stores such as big-box stores, hypermarkets, convenience stores, department stores, general stores, dollar stores sell a wider variety of products not horizontally related to each other.
Main article: Home shopping
Home mail delivery systems and modern technology (such as television, telephones, and the Internet), in combination with electronic commerce, allow consumers to shop from home.
There are three main types of home shopping: mail or telephone ordering from catalogues; telephone ordering in response to advertisements in print and electronic media (such as periodicals, TV and radio); and online shopping. Online shopping has completely redefined the way people make their buying decisions; the Internet provides access to a lot of information about a particular product, which can be looked at, evaluated, and comparison-priced at any given time. Online shopping allows the buyer to save the time and expense, which would have been spent traveling to the store or mall. According to technology and research E-commerce Statistics
With e-retail sales accounting for 14.1% of all retail sales worldwide, E-commerce continues to grow at a speedy rate despite global economic uncertainty. What’s more, Statista forecasts that these figures will keep growing and reach 22% in 2023.
While E-commerce is thriving in all corners of the world, savvy retailers need to stay up to date with the latest E-commerce stats and keep up with the latest trends in the industry. This invaluable data is what will help you make strategic decisions that’ll help you grow your business even further.
In this article, we’re going to take a look at the most important E-commerce statistics for 2020 – from mobile commerce stats, consumer behaviour, social media and shopping cart abandonment to the E-commerce market share.
Experts predict that retail E-commerce sales will reach $4.13 trillion in 2020.
Online shoppers make purchases via mobile more often than on PC.
Free shipping is the most important factor for consumers when choosing a retailer.
The average shopping cart abandonment rate is around 68.8%.
With over $1.935 trillion in E-commerce sales, China was the biggest E-commerce market in the world in 2019.
General E-commerce Statistics
According to 99Firms’ E-commerce Statistics for 2020, the E-commerce market is not only thriving, but it’s expected that more than 95% of all purchases to be conducted via E-commerce by 2040.
The fastest growing E-commerce market in the world is China.
Experts predict that retail E-commerce sales will reach $4.13 trillion in 2020.
It is expected that mobile commerce will take a market share of E-commerce of 72.9% by 2021.
Most online customers prefer to pay with credit cards.
Around 51% of online shoppers conduct purchases via their smartphones. (Source)
There are over 2 billion digital buyers in the world. (Source)
Consumer Ecommerce Statistics
The Global Consumer Survey Report 2019 suggests that investing in customer experience should be a priority to businesses. Aside from measuring ROI (Return on investment), companies should also start measuring ROX (return on experience) and determine how an increase in customer satisfaction scales their businesses.
A third of the interviewed consumers purchase products online once a week or more frequently.
Around 9% of respondents said they used voice technology to shop once a week or more frequently.
Online shoppers make purchases via mobile more often than on PC.
Digital Commerce 360 made a survey on customer behaviour in 2019. The research showed that 61% of the interviewed participants don’t compare shops on another website once they find a product they like.
Free shipping plays a decisive role for online shoppers. Source: Digital Commerce 360
Free shipping is the most important factor for consumers when deciding from which retailer to make a purchase. The second most important factor is the ease of shipping return followed by the cost of return.
From 1,888 interviewed U.S online consumers, around 40% said that the reason why they didn’t make a purchase was because it wouldn’t arrive on time. Around 20% of them reported that they didn’t order a product because the delivery date was not precise.
Around 77% of interviewed participants said that they have ordered a purchase to a store for pickup. Around 13% of participants had their items shipped to an Amazon locker.
75% of interviewed participants said that they have purchased a product on Amazon. Around 55% of them bought products from other marketplaces.
Around 53% of online shoppers left a review on Amazon.
The number one reason why consumers decide to shop on a marketplace instead at a retailer is the price tag. Other decisive factors are free or discounted shipping, speed of delivery, and a broad range of products.
Convenience stores are common in North America and are often called "bodegas" in Spanish-speaking communities or "depanneurs" in French-speaking ones. Sometimes peddlers and ice cream trucks pass through neighbourhoods offering goods and services. also, garage sales are a common form of second-hand resale.
Neighbourhood shopping areas and retailers give value to a community by providing various social and community services (like a library), and a social place to meet. Neighbourhood retailing differs from other types of retailers such as destination retailers because of the difference in offered products and services, location and popularity. Neighbourhood retailers include stores such as; Food shops/marts, dairies, Pharmacies, Dry cleaners, Hairdressers/barbers, Bottle shops, Cafés and take-away shops. Destination retailers include stores such as; Gift shops, Antique shops, Pet groomers, Engravers, Tattoo parlour, Bicycle shops, Herbal dispensary clinics, Art galleries, Office Supplies and framers. The neighbourhood retailers sell essential goods and services to the residential area they are located in. There can be many groups of neighbourhood retailers in different areas of a region or city, but destination retailers are often part of shopping malls where the numbers of consumers are higher than that of a neighbourhood retail area. The destination retailers are becoming more prevalent as they can provide a community with more than the essentials, they offer an experience, and a wider scope of goods and services.
The party plan is a method of marketing products by hosting a social event, using the event to display and demonstrate the product or products to those gathered, and then to take orders for the products before the gathering ends.